Resources Library by ANA

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary

Author: Minh Nguyen

Company: Google

September 23, 2022

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary

Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby

Companies: British Broadcasting Corporation (BBC), Kantar

September 23, 2022

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary

Authors: Judith Passingham, Mike Cooke

Company: ESOMAR

September 23, 2022

Fast-forward to Connected Generations

The work environment has changed substantially since the start of the pandemic. Needs and expectationshave shifted. More and more workers are taking a stand against unfair treatment and are putting upboundaries so they can maintain their health and...

Catalogue: Congress 2022: 75th Anniversary

Authors: Erin Sowell, Chris Hauck

Companies: HauckEye, Thoughtful Research

September 23, 2022

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary

Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva

Companies: Nepa Sweden, Ikea

September 23, 2022

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary

Author: Ndeye Diagne

Company: Kantar

September 23, 2022

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary

Authors: David Smith, Adam Riley

Companies: DVL Smith Ltd, Decision Architects

September 23, 2022

Global Market Research 2022

The Global Market Research 2022 report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 19, 2022