Thinking Outside the Blocks

Date of publication: September 23, 2022

Abstract:

New times call for new tools. This paper will show you the journey the BBC World Service audience's team have taken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that the team have designed and implemented in order to improve: representation from emerging markets, data accuracy, respondent engagement, collaboration with stakeholders and identification of the key metrics that really matter to our audiences.

Kevin Cowan

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Oliver Taylor

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Julie Soulsby

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Jon Puleston

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