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Thinking Outside the Blocks

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Companies: British Broadcasting Corporation (BBC),

Authors: Kevin Cowan, Oliver Taylor, Julie Soulsby, Jon Puleston

Abstract:

New times call for new tools. This paper will show you the journey the BBC World Service audience's team have taken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that the team have designed and implemented in order to improve: representation from emerging markets, data accuracy, respondent engagement, collaboration with stakeholders and identification of the key metrics that really matter to our audiences.

Kevin Cowan

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Oliver Taylor

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Julie Soulsby

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Jon Puleston

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Research Papers

Thinking Outside the Blocks

Catalogue: Congress 2022: 75th Anniversary

Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby

Companies: British Broadcasting Corporation (BBC), Kantar

September 23, 2022

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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Research Reports

Lavatory cistern blocks

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 19, 1973

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, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-


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Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Maria Helena Gama, Nelsom Marangoni

 

May 1, 1995

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Citation

Gama and Marangoni (1995a, May 01). Thinking of the future. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/thinking-of-the-future


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Citation

Cowan, Taylor , Soulsby and Puleston (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/thinking-of-the-future