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Videos

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
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Citation

Hooper-Greenhill, O. (2014a, June 15). Creative planet. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/creative-planet


Videos

Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam
June 15, 2014
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Citation

Alvarez, Baeza, Durall and Van Dam (2014a, June 15). Should I cookie or should I clickstream?. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/should-i-cookie-or-should-i-clickstream-


Videos

Heineken goes mobile in emerging markets (Spanish)

Heineken, one of the world’s largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...

Catalogue: Latin America 2014: Accelerating Growth
Author: Miguel Ramos
Company: Forsta
June 15, 2014
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Citation

Ramos, M. (2014a, June 15). Heineken goes mobile in emerging markets (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/heineken-goes-mobile-in-emerging-markets-spanish-


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Videos

The top 50 most valuable Latin American brands (Spanish)

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...

Catalogue: Latin America 2014: Accelerating Growth
Author: Martin Schijvarg
June 15, 2014
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Citation

Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-top-50-most-valuable-latin-american-brands-spanish-


Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014
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Citation

Garcés and Posada (2014a, June 15). From Colombia to the world (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/from-colombia-to-the-world-spanish-


Videos

ESOMAR Foundation announcement

Prize giving of the Tzedaka Foundation by Gunilla Broadbent, president of ESOMAR Foundation.

Catalogue: Latin America 2014: Accelerating Growth
Author: Gunilla C. Broadbent
June 15, 2014
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Citation

Broadbent, G. C. (2014a, June 15). ESOMAR Foundation announcement . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/esomar-foundation-announcement-