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Research papers

Measuring an irrational entertainment

In this paper, Ian Fox, a Council Member of the Wexford Festival. Opera, Ireland, traces the evolution of research at the Festival. This started with a simple questionnaire in 1979 which was used to help formulate policy in the 1980s, to a more...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Ian Fox
June 15, 1990
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Citation

Fox, I. (1990a, June 15). Measuring an irrational entertainment. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/measuring-an-irrational-entertainment


Research papers

Operational databases and the European beverage market

This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to...

Catalogue: Seminar 1990: Countdown to 1992
Author: Ian Pressnell
June 15, 1990
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Citation

Pressnell, I. (1990a, June 15). Operational databases and the European beverage market. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/operational-databases-and-the-european-beverage-market


Research papers

The analytic hierarchy process as a decision support system for strategic marketing planning

While well-formalized, repetitive decision processes might adequately be represented by quantitative data and solved by algorithms the analysis of less formalized, ill-structured decision scenarios heavily relies upon qualitative data. For the...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Frank Gussek, Barnim G. Jeschke
June 15, 1990
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Citation

Gussek and Jeschke (1990a, June 15). The analytic hierarchy process as a decision support system for strategic marketing planning. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-analytic-hierarchy-process-as-a-decision-support-system-for-strategic-marketing-planning


Research papers

Management of human resources

In times of great technological change of market evolution, mergers and acquisition, the issue of human resource management would seem to be a very low profile activity. Traditionally in-fact, human resource management has never been considered a...

Catalogue: Seminar 1990: Countdown to 1992
Author: Cristina Galgano
June 15, 1990
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Citation

Galgano, C. (1990a, June 15). Management of human resources. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/management-of-human-resources


Research papers

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Fedor Rocco, Ante Sori
June 15, 1990
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Citation

Rocco and Sori (1990a, June 15). Encouraging a demand for museum services. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/encouraging-a-demand-for-museum-services


Research papers

Generale bank in the 1990s

Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jacques de Keyser
June 15, 1990
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Citation

de Keyser, J. (1990a, June 15). Generale bank in the 1990s. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/generale-bank-in-the-1990s


Research papers

Global marketing by Nissan Motor Co., Ltd.

In a day where economic activities have become global in nature and information has become synchronized world wide, product development and marketing of automobiles likewise will need to be handled on the basis of a global concept. It is necessary to...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Takashi Hisatomi
Company: Nissan Motor Co.
June 15, 1990
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Citation

Hisatomi, T. (1990a, June 15). Global marketing by Nissan Motor Co., Ltd.. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/global-marketing-by-nissan-motor-co-ltd-


Research papers

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
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Citation

Tyler, P. (1990a, June 15). Conclusions. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/conclusions-3438


Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
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Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections