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Operational databases and the European beverage market

Date of publication: June 15, 1990

Catalogue: Seminar 1990: Countdown to 1992

Author: Ian Pressnell

Abstract:

This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to answer the question : is there a single market for beer?

Ian Pressnell

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Pressnell, I. (1990a, June 15). Operational databases and the European beverage market. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-