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Page, G. (2023a, October 05). The revolution in Audience Attention Measurement. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-revolution-in-audience-attention-measurement
Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality-11580
Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-accountability-to-incrementality
González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved September 24, 2024, from
Ogunlade and Zhong (2017a, December 04). Integrating survey data and user data. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/integrating-survey-data-and-user-data-9210
Barrett and Ellis (2017a, November 07). Love and trust underground. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/love-and-trust-underground-9134
Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/feel-more-click-more-9102
Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/feel-more-click-more
Koornstra, S. (2016a, September 22). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-8881