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Zwilling, A. (1977a, November 01). Observation and pseudo-experimentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/observation-and-pseudo-experimentation
Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes
Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-
Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work
Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/economy-and-impact-in-advertising
Wolfson, M. C. (1975a, August 01). An application of survey data to social policy analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-application-of-survey-data-to-social-policy-analysis
Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved September 26, 2024, from
Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept
, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/readership-survey-newspaper-freesheets