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Getting the best out of brand image work

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Ann Hughes Hallett, Mike Buckle

Abstract:

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information, comprehensibility, practical applications and cost effectiveness.

Ann Hughes Hallett

Author

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Mike Buckle

Author

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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research