Back

Getting the best out of brand image work

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Ann Hughes Hallett, Mike Buckle

Abstract:

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information, comprehensibility, practical applications and cost effectiveness.

Ann Hughes Hallett

Author

This is a long description of some author details.

Mike Buckle

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work