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Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/a-marketer-s-view
Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration