Abstract:
As an integral part of Marketing Management, Marketing Research must certainly service the needs of the user, once these have been clearly defined. It would, in my view, be quite wrong, however, to let Market Research play a passive role in the analytical process on what additional information Marketing Management needs in order to be able to take well founded decisions. Marketing Research must also share in deciding what Management, the user, ought to need and in deciding what policies to follow on the basis of the available information.
Research Papers
Development of petrol retailing in the United Kingdom
Catalogue: Seminar 1997: The Changing Retail Scene
Author: Jonathan P. Shingleton
Company: The BPRI Group
June 15, 1997
Research Papers
Future fuels
Catalogue: Congress 2009: Leading The Way
Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond
Companies: Added Value, Shell Global
September 22, 2009
Research Reports
Qualitative research for BP with oil fired central heating consumers
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
