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Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase
Dutka and Frankel (1962a, June 15). Markov chain processes and applications to marketing research. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/markov-chain-processes-and-applications-to-marketing-research
Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved August 02, 2024, from
https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-