Mytho-mathematosis in marketing decisions?
We think that the authors are not too satisfied with the horizons, opened by their approach, either. The practical conclusions they reach in the case of shipping companies versus airlines did not need the whole mathematical program machinery that has been turned loose on us. Moreover they sounded, frankly stated, rather weak and they constitute rather poor advertising for market research in the eyes of any seasoned advertising executive.
- This could also be of interest