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Abramson, C. (2018a, March 13). Beyond numbers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-numbers
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved September 26, 2024, from
Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved September 26, 2024, from
Hudak, E. M. (1989a, September 01). Global branding and segmentation: Everything old is new again. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-branding-and-segmentation-everything-old-is-new-again
Posner, Bass and Figura (1989a, June 15). The mature market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-mature-market
Hague-Moss and Parker (1982a, June 15). The role of trade attitude research upon the business strategy decision making process. ANA - ESOMAR. Retrieved September 26, 2024, from
Parfitt and Clay (1980a, September 01). Panel prediction techniques. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/panel-prediction-techniques
Rouas, J. (1980a, June 15). The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive. ANA - ESOMAR. Retrieved September 26, 2024, from