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Levin, J. (1986a, June 15). How research is used to solve industrial marketing problems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-research-is-used-to-solve-industrial-marketing-problems
Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved September 26, 2024, from