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Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-
Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-i