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Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
Widman and Polansky (1990a, June 15). Newspaper advertising processing. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/newspaper-advertising-processing
Meier, E. (1990a, June 15). Reservations about FRY as a method for general readership studies. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/reservations-about-fry-as-a-method-for-general-readership-studies
Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising