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Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/selling-beyond-belief-
Quaghebeur, A. (1993a, June 15). AUDE. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/aude
Davison and Grab (1992a, September 01). The contributions of advertising testing to the development of effective international advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
Smith, B. E. (1992a, June 15). How to save media money in advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/how-to-save-media-money-in-advertising
Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/turning-results-into-action
Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness
Greig, I. D. (1991a, June 15). Measuring the value of print advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/measuring-the-value-of-print-advertising
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Nilsson, O. (1991a, June 15). The joint effect of several marketing activities. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-joint-effect-of-several-marketing-activities