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Robson and Jones (1996a, May 01). To buy or not to buy, that's the question. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/to-buy-or-not-to-buy-that-s-the-question
Cantoni, Ferrari and Frontori (1995a, December 01). Understanding subjectivity beyond individuality. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/understanding-subjectivity-beyond-individuality
Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved June 24, 2024, from
Bain, H. (1993a, June 15). What can consumer research tell us about why people wear perfume?. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/what-can-consumer-research-tell-us-about-why-people-wear-perfume-
Comber and Greig (1992a, September 01). Defining and tracking consumer expectations. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations
Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-meaning-of-sales-promotion-to-the-public
Zeilhofer, H. J. (1989a, June 15). Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products. ANA - ESOMAR. Retrieved June 24, 2024, from
Zeilhofer, H. J. (1989a, June 15). Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German). ANA - ESOMAR. Retrieved June 24, 2024, from
Hofmeyr, J. (1989a, June 15). Mobilizing values to slice up the market. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/mobilizing-values-to-slice-up-the-market