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Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing
Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-and-the-regulated-market
Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model
Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quantitative-market-research
Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection
Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys