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Krause and Jamhouri (2002a, September 22). Beyond media plans . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-media-plans-
Mahmoud, O. (2002a, September 22). The operation was successful but the patient died . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-operation-was-successful-but-the-patient-died-
Swift, T. (1996a, March 01). Knowledge is scarce . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/knowledge-is-scarce-
Aboul-Fath, M. (1994a, January 01). Copy research... who needs it?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/copy-research-who-needs-it-
Neumann, T. (1993a, June 15). The needs of the advertisers from media research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-needs-of-the-advertisers-from-media-research
Neumann, T. (1992a, June 15). More media, more data, more confusion?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/more-media-more-data-more-confusion-
Aboul-Fath, M. (1992a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 26, 2024, from
Aboul-Fath and Zaklama (1992a, June 15). Ariel high suds detergent in Egypt. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ariel-high-suds-detergent-in-egypt
Cook, J. . (1992a, June 15). The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula. ANA - ESOMAR. Retrieved September 26, 2024, from