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Research papers

The missing link

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV showed only 20% of commercial airtime is watched...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs
Company: GfK
June 23, 2005
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Citation

Faasse, Engels, Moorman and van Meurs (2005a, June 23). The missing link. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-missing-link


Research papers

Integrated campaign evaluation

Since 1997, Intomart GfK has applied the Integrated Campaign Evaluation method in television effect studies.In the evaluated campaigns, the explained variance of the predictive models depends on the planning strategies used in the campaigns. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Lex van Meurs
Company: GfK
June 22, 2005
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Citation

van Meurs, L. (2005a, June 22). Integrated campaign evaluation. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/integrated-campaign-evaluation


Research papers

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tatyana Koshechkina, Nick North
Company: GfK
June 21, 2005
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Citation

Koshechkina and North (2005a, June 21). Radio lunch for busy Muscovites. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/radio-lunch-for-busy-muscovites


Research papers

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman
Company: GfK
June 20, 2005
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Citation

Appel, Camps and Moesman (2005a, June 20). Webmeter, wherever you are. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/webmeter-wherever-you-are


Research papers

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andrea Mezzasalma
Company: GfK
June 20, 2005
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Citation

Mezzasalma, A. (2005a, June 20). Audiposter. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/audiposter


Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina
Companies: Unilever, GfK
April 19, 2005
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Citation

Wren, Odlova and Drtina (2005a, April 19). Insights into the purchase decision process of low income customers in Central and Eastern Europe. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/insights-into-the-purchase-decision-process-of-low-income-customers-in-central-and-eastern-europe


Research papers

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Mark Hoffmann
Company: GfK
April 19, 2005
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Citation

Hoffmann, M. (2005a, April 19). What drives the customer to visit a shop? . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/what-drives-the-customer-to-visit-a-shop-


Research papers

Use of multiple technology platforms in consumer panels

Today, the traditional pen and paper method of data collection in consumer panels faces many problems.The paper describes how to use technology to cope with these problems. New technology can be used in improving the quality of data, speeding up the...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Dinko Svetopetric
Company: GfK
April 17, 2005
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Citation

Svetopetric, D. (2005a, April 17). Use of multiple technology platforms in consumer panels. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/use-of-multiple-technology-platforms-in-consumer-panels


Research papers

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Rita Vella, János Bacher
Company: GfK
April 17, 2005
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Citation

Vella and Bacher (2005a, April 17). Product media index in Hungary. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/product-media-index-in-hungary