Abstract:
This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers choose to shop and how they prioritise their spending. A mixed methodology was used, including ethnographic observations and semi-structured interviews.Qualitative findings were integrated with Gfk Consumer Panel data to provide robust insight into low income consumer spending and shopping patterns.
This could also be of interest:
Research Papers
Branding in Central and Eastern Europe
Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Jim Williams
 
April 1, 1995
Research Papers
Understanding the new 'elite' consumers in Central and Eastern Europe
Catalogue: Consumer Insights 2005
Author: Holly Carter
 
November 15, 2005
Research Papers
Consumer patriotism in Central and Eastern Europe
Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Peter Damisch
Company: GfK
April 1, 1995
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)