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Videos

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
April 5, 2017
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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/what-now-spanish-


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Research papers

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles
Company: Ipsos MRBI
June 15, 2015
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Citation

Romano , Páez and Balbuena Robles (2015a, June 15). It's time for Latin America to join the breakthrough innovation carnival parade! . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/it-s-time-for-latin-america-to-join-the-breakthrough-innovation-carnival-parade-


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-


Magazines

Research World (April-May 2014)

In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.

Catalogue: Research World 2014
Author: ESOMAR B.V.
May 15, 2014
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Citation

B.V., E. (2014a, May 15). Research World (April-May 2014). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-world-april-may-2014-


Research papers

Latin America inside out

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Constanza Cilley, Marita Carballo
April 4, 2014
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Citation

Cilley and Carballo (2014a, April 04). Latin America inside out. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/latin-america-inside-out


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world