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Digital transformation in Latin America (Spanish)

Date of publication: June 15, 2016

Catalogue: Latin America 2016: Research Renovation

Author: Ricardo Villate

Abstract:

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo Villate will discuss the state of the Digital Transformation journey in the region: the technology platform that enables it, the organizational model to adopt it, and its impact in markets and in the business of market research IDC foresees for the next five years.

Ricardo Villate

Author

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Herrera, A. (2012a, May 03). Digital boost in Latin America. ANA - ESOMAR. Retrieved April 25, 2024, from


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Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-