Abstract:

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social arenas and includes a fourth factor - the brand Latin America., How has this growth impacted the opinion that Latin Americans and the world have on the region? Based on regional and worldwide systematic polls, this presentation will provide international comparisons, bringing insights, a better understanding and guidance for strategic planning in the region. Get ready for original insights from the expert voices of the region.