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Research papers

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ratna Pratik Thakar, Radhecka Roy
Company: Ipsos MRBI
June 15, 2016
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Citation

Thakar and Roy (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-inspiration-ecosystem-8826


Research papers

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
May 19, 2016
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Citation

Moriguchi and Welch (2016a, May 19). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan-8646


Case studies

Social marketing campaigns, inequality and materialism

This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016
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Citation

Murty and Tjahjono (2016a, May 19). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism-8657


Research papers

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles
Company: Ipsos MRBI
June 15, 2015
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Citation

Romano , Páez and Balbuena Robles (2015a, June 15). It's time for Latin America to join the breakthrough innovation carnival parade! . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/it-s-time-for-latin-america-to-join-the-breakthrough-innovation-carnival-parade-


Research papers

Taking mobile to the max in Asia

Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
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Citation

Steel and Rao (2014a, May 13). Taking mobile to the max in Asia. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/taking-mobile-to-the-max-in-asia


Research papers

Baring it all

With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is unique. Her identity is still deeply rooted in her...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Christina Inocentes, Chris Casanare, Bing Natividad
Company: Ipsos MRBI
April 7, 2013
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Citation

Inocentes, Casanare and Natividad (2013a, April 07). Baring it all. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/baring-it-all


Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Research papers

What's a nice insight like you doing in a concept like this?

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
Company: Ipsos MRBI
September 13, 2012
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Citation

Markowitz, Garau and Alvarez-Chavarria (2012a, September 13). What's a nice insight like you doing in a concept like this?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/what-s-a-nice-insight-like-you-doing-in-a-concept-like-this-


Research papers

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Keith Spencer
Company: Ipsos MRBI
April 17, 2012
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Citation

Spencer, K. (2012a, April 17). Optimising advertising ROI. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/optimising-advertising-roi