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Growing brands by connecting with deeper human motivations

Date of publication: April 7, 2013

Catalogue: Asia Pacific 2013: Asia On The Move

Company:

Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor

Abstract:

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred approach, using PRECISE drivers of brand growth, combined with PREDICTIVE abilities to anticipate market share can deliver strong business outcomes from research.

Sue Phillips

Author

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Niels Blichfeldt

Author

This is a long description of some author details.

Shivani Dayal Kapoor

Author

This is a long description of some author details.

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Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers