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Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved September 26, 2024, from
Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved September 26, 2024, from