Abstract:

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons. In the 21st century, new scientific sources emphasize that what we know about how people decide may be challenged (Kahneman, 2011). A number of behavioral scientists indicate that consumers’ decisions are not only affected by conscious information but that the significance of emotions is higher than was thought to be (Ariely, 2008). Therefore, in order to fully understand people's decision making process and devise more influential marketing operations, it is important to have a holistic perspective via combining traditional and consumer neuroscience research methods. There is significant development in brain imaging methods and in parallel, there has been serious increase in the research done in the consumer neuroscience field (Bakardijeva, 2017).