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Research papers

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Riquier and Smith (2015a, June 15). The Internet of Things will make the connected life a reality. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality-8535


Research papers

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers
Authors: David Palmer, Paul Stamper
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Palmer and Stamper (2008a, September 26). Reaching through the crystal ball. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/reaching-through-the-crystal-ball


Research papers

Maintaining the brand DNA

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments...

Catalogue: Automotive 2006
Author: Mingzhu Qi
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Qi, M. (2006a, February 27). Maintaining the brand DNA. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/maintaining-the-brand-dna


Research papers

GSM

This paper covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon). The paper will focus on Nigeria which is Africa's fastest growing mobile and fixed line market. However, reference will also be...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Aggrey Maposa
Company: KANTAR TNS Malaysia
November 7, 2004
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Citation

Maposa, A. (2004a, November 07). GSM. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/gsm


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983
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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358