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Importance of trend research in the marketing branch of the pharmaceutical industry

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Company:

Author: David Holmes

Abstract:

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

David Holmes

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Research Papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Rudolf Sommer

Company: Basis-Kontakt GmbH

June 15, 1983

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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry


Research Papers

The role of marketing research in the pharmaceutical industry

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Alberta R. Edwards

 

June 15, 1970

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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


Research Papers

The importance of the patient on pharmaceutical marketing

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Peter A. Hofer

 

June 15, 1979

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Citation

Hofer, P. A. (1979a, June 15). The importance of the patient on pharmaceutical marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-importance-of-the-patient-on-pharmaceutical-marketing


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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-importance-of-the-patient-on-pharmaceutical-marketing