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Research papers

Calibration and description for the 21st century global telecom challenge

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.It discusses...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Tacis Gavoyannis, Bill Blyth
Company: KANTAR TNS Malaysia
November 7, 2004
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Citation

Gavoyannis and Blyth (2004a, November 07). Calibration and description for the 21st century global telecom challenge. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/calibration-and-description-for-the-21st-century-global-telecom-challenge


Research papers

Overview of the telecommunications market in Russia

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years.The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Alexander Pankin, Olga Malinkina
Company: KANTAR TNS Malaysia
November 7, 2004
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Citation

Pankin and Malinkina (2004a, November 07). Overview of the telecommunications market in Russia. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/overview-of-the-telecommunications-market-in-russia


Research papers

Tradition in Mexican families

From February - April 2003, Millward Brown conducted an in-depth study to obtain a general vision of the current Mexican family. This paper shares part of what was learned.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Andres López Fernández
Company: KANTAR TNS Malaysia
October 24, 2004
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Citation

López Fernández, A. (2004a, October 24). Tradition in Mexican families. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/tradition-in-mexican-families


Research papers

Government online

Increasingly governments are seeking to use the Internet to communicate in new ways with their citizens. This paper reports on research into the uptake of e-government services amongst members of the public.It was conducted over a three year period...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Douglas Dalziel
Company: KANTAR TNS Malaysia
May 9, 2004
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Citation

Dalziel, D. (2004a, May 09). Government online. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/government-online


Research papers

Assessing the effectiveness of social marketing

In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing.This paper considers how the effectiveness of Social Marketing should be assessed, the extent to...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Jude Varcoe
Company: KANTAR TNS Malaysia
May 9, 2004
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Citation

Varcoe, J. (2004a, May 09). Assessing the effectiveness of social marketing. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/assessing-the-effectiveness-of-social-marketing


Research papers

Asking consumers what they want when they don't know the answer

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
April 18, 2004
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Citation

Lovejoy, B. (2004a, April 18). Asking consumers what they want when they don't know the answer. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/asking-consumers-what-they-want-when-they-don-t-know-the-answer


Research papers

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Meijer, W. (2004a, March 28). Beyond SARS. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/beyond-sars


Research papers

Automobile dealer distribution model

This paper develops an automobile dealer distribution model taking into consideration the unbalance in economic base and comprehensive strength among the 266 regional major cities in China.Using the different automobile-consumption policy orientation...

Catalogue: Asia Pacific 2004
Authors: Mingzhu Qi, Lin Lei
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Qi and Lei (2004a, March 28). Automobile dealer distribution model. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/automobile-dealer-distribution-model


Research papers

Basic instinct

This paper addresses the challenge of cross-cultural positioning of brands. It is based on the premise that consumer behaviour is driven by deep-seated needs and basic values that are primal in nature and part of the genetic imprint. These do not...

Catalogue: Asia Pacific 2004
Author: Poonam V. Kumar
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Kumar, P. V. (2004a, March 28). Basic instinct. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/basic-instinct