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Asking consumers what they want when they don't know the answer

Date of publication: April 18, 2004

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Company: KANTAR TNS Malaysia

Author: Ben Lovejoy

Abstract:

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.

Ben Lovejoy

Author

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Research Papers

Convergennation

Catalogue: ESOMAR Technovate Conference 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

 

January 26, 2003

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Citation

Amoukteh, Cartwright and Edwards (2003a, January 26). Convergennation. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/convergennation


Research Papers

DVR impact is not 30-second shattering

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Rachel Mueller-Lust, Artie Bulgrin

 

June 23, 2005

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Citation

Mueller-Lust and Bulgrin (2005a, June 23). DVR impact is not 30-second shattering. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/dvr-impact-is-not-30-second-shattering


Research Papers

Lifestyles of the ad averse

Catalogue: WM3 2007

Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco

Companies: KANTAR TNS Malaysia, Microsoft

June 3, 2007

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Citation

Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse


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Citation

Lovejoy, B. (2004a, April 18). Asking consumers what they want when they don't know the answer. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse