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Asking consumers what they want when they don't know the answer

Date of publication: April 18, 2004

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Company:

Author: Ben Lovejoy

Abstract:

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.

Ben Lovejoy

Author

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Research Papers

Give them what they want

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Jaime Rose, Margaret Callaghan

Company: Ipsos MRBI

May 9, 2004

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Citation

Rose and Callaghan (2004a, May 09). Give them what they want. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/give-them-what-they-want


Research Papers

I will tell you what they want, what they really really want

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Annie Pettit

 

June 17, 2014

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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


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I will tell you what they want, what they really really want

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Annie Pettit

 

June 15, 2014

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Citation

Pettit, A. (2014a, June 15). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want


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Citation

Lovejoy, B. (2004a, April 18). Asking consumers what they want when they don't know the answer. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want