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Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved July 18, 2024, from
Devin, Maat, Leitner and Mielke (1980a, September 01). Competence of marketing research within larger companies. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/competence-of-marketing-research-within-larger-companies
Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/new-research-results-require-methodological-change
Rudolf, W. (1980a, June 15). Polls, media and the law in the Federal Republic of Germany. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/polls-media-and-the-law-in-the-federal-republic-of-germany
Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/effects-of-television-advertising-on-children
Clemens and Galler (1980a, June 15). A comparative analysis of voting and voters in Germany and the United Kingdom. ANA - ESOMAR. Retrieved July 18, 2024, from
Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved July 18, 2024, from
Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/the-development-of-the-affinity-index-
Brüdgam and Studynka (1979a, June 15). The expansion of medical marketing research by the inclusion of political and social aspects. ANA - ESOMAR. Retrieved July 18, 2024, from