Using orthodox marketing research to guide communications strategies toward key public figures

Date of publication: June 15, 1981

Author: Janet Schneider

Abstract:

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in West Germany.

Janet Schneider

Author

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Research Papers

Research Papers

Research Papers

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