Abstract:
This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in West Germany.
This could also be of interest:
Research Papers
Integrated marketing communications
Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Susan Baker, Helen Mitchell
 
November 1, 2000
Research Papers
Marketing and public relations
Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Philip Kitchen, Danny Moss
 
June 15, 1995
