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Using orthodox marketing research to guide communications strategies toward key public figures

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Janet Schneider

Abstract:

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in West Germany.

Janet Schneider

Author

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Research Papers

The image and the image improvement of farmers

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Alfred Schmelder

 

June 15, 1992

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Citation

Schmelder, A. (1992a, June 15). The image and the image improvement of farmers. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-image-and-the-image-improvement-of-farmers


Research Papers

No unexplored territory left on the German map

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Michael Hallemann, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

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Citation

Hallemann and Noelle-Neumann (1991a, June 15). No unexplored territory left on the German map. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map


Research Papers

How others see us

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

 

March 1, 1979

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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/how-others-see-us


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Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/how-others-see-us