Resources Library by ANA

Breaking news from the BBC

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes 'real' news behaviour synchronously around the world. This project...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anne Barnsdale, Lisa Bachmann

November 20, 2013

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jane Gould, Andrea Strauss, Wynne Tyree

Company: Viacom International Media Networks

September 13, 2012

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Bob Pankauskas, Tom Ewing

Company: BrainJuicer

September 13, 2012

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008

Authors: Ian Stewart, Graham Saxton

Company: Viacom International Media Networks

April 9, 2008

Veni Vidi Vici

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: Ethnography and Neuroscience. This means in practice that as researchers, we are frequently asked to offer methodology and...

Catalogue: Qualitative 2007

Authors: Neil McPhee, Peter Laybourne

Company: Fathom International Ltd

November 12, 2007

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference

Author: Nick Leon

September 21, 2005

The missing link

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV showed only 20% of commercial airtime is watched...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs

Company: GfK

June 23, 2005

Progress toward passive measurement of print

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video-based investigation addresses a precondition to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Roberta M. McConochie, Jane Bailey

June 15, 2004

Using ethnography and observation research to understand consumer behaviour in the retail aisle

In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.This paper describes research conducted for Black&Decker, Society Brass Collection among consumers while shopping for...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Barbara Foster, Max Ruckman, Cesar Carbajal

March 30, 2003