Abstract:
Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing over 24 hours we find that they are living a 38 hour day watching television, surfing the net, listening to music, and watching movies, and by and large loving it.The study set out to answer a number of questions, notably:1. With content being increasingly global, are young people using technology and media in the same way? 2. Are we witnessing a technological youth? What traditional behaviour has technology altered / eclipsed? 3. Is there a prime age of digital engagement? 4. What factors dictate media platform and content choice?
This could also be of interest:
Research Papers
Cool
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Paulo Carramenha, Helena Palla, Paula Felice
 
October 24, 2004
Research Reports
Qualitative research on 'Cool' advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1975
Research Papers
How we became curators of cool
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015
