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Research papers
The Future of Research is Here
The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...
Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
Webinars
PepsiCo?s quest for digital insights adoption
What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...
Catalogue: Webinars 2022
Authors: Scott Litman, Sioned Winfield, Katie O'Connor
Companies: Lucy, ZappiStore, PepsiCo
February 25, 2022
Webinars
PepsiCo's quest to democratize knowledge
Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program...
Catalogue: Webinars 2021
Authors: Kate Schardt, Babita Earle, Scott Litman
Companies: PepsiCo, Lucy, ZappiStore
March 25, 2021
Videos
Take me home, country roads!
A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
Videos
Transforming insights to deliver a new source of competitive advantage
In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.
Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
Research papers
World of shoppers
At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
Research papers
