Abstract:
What's it about?
Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities.
What's in it for me?
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: ?PepsiCo?s Quest to Democratize Knowledge.? They will walk us through their first-hand experience on how to effectively tackle adoption. They?ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together. You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption.
Who is this for?
All those interested in how to drive technical adoption across an organization
This could also be of interest:
Webinars
PepsiCo's quest to democratize knowledge
Catalogue: Webinars 2021
Authors: Kate Schardt, Babita Earle, Scott Litman
Companies: PepsiCo, Lucy, ZappiStore
March 25, 2021
Research Papers
Building digital brand engagement
Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
 
April 28, 2015
Research Papers
Orange embraces the digital age for superior insights
Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
August 24, 2017
