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de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/la-recherche-media-et-publicitaire
Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data
Aru, G. (1991a, June 15). The influence of commercial TV on the volume of advertising in magazines and newspapers. ANA - ESOMAR. Retrieved September 26, 2024, from
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 26, 2024, from
Feldwick and Baker (1991a, June 15). The longer and broader effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-longer-and-broader-effects-of-advertising
Queirós, L. (1991a, May 05). MARKSEL . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marksel-
Queirós, L. (1991a, May 05). MARKSEL (Portuguese). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marksel-portuguese-
Klein, P. (1990a, June 15). Global advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-advertising
Bartos and Dichter (1990a, June 15). Ernest Dichter. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ernest-dichter