Abstract:
Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising messages. Today I will talk to you about one of those models: MARKSEL - which has been developed for personal computers and combines a set of characteristics together, namely the speed and the capability of processing great volume of information, until not long ago, only possible and imaginable in main frames.
This could also be of interest:
Research Papers
MARKSEL
Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
 
May 5, 1991
Research Papers
Datadia (Portuguese)
Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella
 
June 15, 1997
Videos
Digital natives (Portuguese)
Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
 
June 15, 2015
