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Hirstiö-Snellman, P. (1986a, June 15). The don't know voters. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/the-don-t-know-voters
Cross, H. (1983a, November 23). A launch test programme designed to predict market performance for new youth magazines. ANA - ESOMAR. Retrieved June 22, 2024, from
Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved June 22, 2024, from
Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/assessor-
Spielman, H. M. (1983a, June 15). Pre-testing with rough prototype commercials. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/pre-testing-with-rough-prototype-commercials
Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion
Aldridge, Shore and Willey (1983a, June 15). Finding the cube route. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/finding-the-cube-route
Downham and Twyman (1983a, June 15). Can pretesting be validated?. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/can-pretesting-be-validated-
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved June 22, 2024, from