The don't know voters

Date of publication: June 15, 1986


The paper presents a model for investigating the don't know phenomenon in the elections. The model distinguishes four different types of don't know voters according to the way people are stopped or remain stopped in the elections. The testing of the model proves that different cognitive modes exist singly and in combinations among respondents and that there are differences over time in the way people orient themselves to the campaign. Even a part of those who are supposed to be "the decided” prove not to be that certain. The results also show that different types of don’t know voters differ in the way they follow the campaign in the media.

Paula Hirstiö-Snellman


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