Abstract:
The paper presents a model for investigating the don't know phenomenon in the elections. The model distinguishes four different types of don't know voters according to the way people are stopped or remain stopped in the elections. The testing of the model proves that different cognitive modes exist singly and in combinations among respondents and that there are differences over time in the way people orient themselves to the campaign. Even a part of those who are supposed to be "the decidedâ prove not to be that certain. The results also show that different types of donât know voters differ in the way they follow the campaign in the media.
Case Studies
Thought leadership from WIN: A French polling case study
Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Richard Bordenave, Guillaume Inigo
Company: BVA Group
September 4, 2017
Research Papers
Classifying undecided voters in pre-election surveys
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman
 
June 15, 1982
Research Reports
ESOMAR/WAPOR revised guideline on opinion polls and published surveys
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
 
July 1, 2014
