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Parfitt and Clay (1980a, September 01). Panel prediction techniques. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/panel-prediction-techniques
De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-
de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-corporate-campaign-case-history
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
Ehrenberg and Goodhardt (1976a, June 15). Evaluating a consumer dial . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/evaluating-a-consumer-dial-
Petit Damico and Noll (1976a, June 15). The contribution of psychographic research to promotion . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-contribution-of-psychographic-research-to-promotion-
Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved September 24, 2024, from
Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-
Jones and Hayes (1975a, March 01). A multi-national product progress research . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-multi-national-product-progress-research-