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The role of the threshold model in the assessment of belief importance and in consumer information processing

Date of publication: June 1, 1975

Catalogue: Seminar 1975: Market Modelling

Authors: Tony Lunn, David Beazley

Abstract:

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in greater detail; thirdly we discuss how threshold and other models may be used by consumers in a combined and sequential manner; finally we outline case histories which shift the emphasis to a more operational and practical level, and which indicate the major role we currently see for threshold.

Tony Lunn

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David Beazley

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Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices