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Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice
Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising
Durand and Marc (1971a, June 15). The choice among media (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-french-