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Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-degree-of-information-in-advertisements
Piquet, S. (1981a, June 15). Advertising, promotions and direct marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing
Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/defence-inducing-advertising-
Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-
le Bigot, J. (1980a, June 15). News from the world of children and adolescents. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/news-from-the-world-of-children-and-adolescents
Wolfe, A. (1980a, June 15). How to adapt research techniques to design and asses image advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-
Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-