Back

The degree of information in advertisements

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

Abstract:

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements are preferred by the consumers. The research described in this paper was undertaken to determine the role of information in the perception and preference of advertisements.

Costa Tchaoussoglou

Author

This is a long description of some author details.

Rob R. van den Heuvel

Author

This is a long description of some author details.

Jetty M. M. Plasschaert

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Information styles in Switzerland

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Edith Riemerschmid

 

June 15, 1981

×

Citation

Riemerschmid, E. (1981a, June 15). Information styles in Switzerland. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/information-styles-in-switzerland


Research Papers

Examining the communication properties of interlinked print and television advertisements

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Alan Smith

 

June 15, 1990

×

Citation

Smith, A. (1990a, June 15). Examining the communication properties of interlinked print and television advertisements. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/examining-the-communication-properties-of-interlinked-print-and-television-advertisements


Research Papers

The paths of information

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ana Konder, Ethel Scliar

 

May 1, 1995

×

Citation

Konder and Scliar (1995a, May 01). The paths of information. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-paths-of-information


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-paths-of-information