Abstract:

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised countries is under discussion. While allowance will be made for specific national characters, these various barometers will be organised so as to allow international clients to consolidate the results from several countries. Conceived with a view to marketing, the barometer 8-14 is intended both for manufacturers - for the development or adaptation of products and services - and for advertising and promotion agencies; it therefore covers both the short term and the medium term.