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Lannon and Cooper (1983a, June 15). Humanistic advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/humanistic-advertising
Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cost-effective-advertising
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
Clemens, J. (1982a, June 15). Media measurement by telephone and viewdata. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-measurement-by-telephone-and-viewdata
Broadbent, S. (1982a, June 15). Models of the effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/models-of-the-effects-of-advertising
Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Hamilton, Haworth and Sardar (1982a, June 15). Adman and Eve. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/adman-and-eve
Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-uninvolved-consumer
Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores